Case studies

Proof in the field.

Client names are withheld for confidentiality — so the work speaks through sectors, deal sizes and outcomes.

The card marked 'Founder track record' reflects real, delivered results. The others are illustrative scenarios — representative of the impact each service targets for typical B2B SaaS companies in the €3–50M range.
Founder track record
Deep-tech SaaS — digital watermarking & visual AI · Scale-up
International GTM (founder track record)

€2.5M in annual recurring revenue — compounding ~20% a year, up to 50% in the first two years

As the international commercial lead, I built the new-revenue engine for a deep-tech SaaS: €2.5M in annual recurring revenue, growing roughly 20% per year on average and peaking near 50% across the first two years — repeatable, CRM-driven and measured across global key accounts.

€2.5Mrecurring revenue / year
+20%/yravg growth · 50% peak
Illustrative
Vertical SaaS — legal & compliance · ~€45M ARR
Restructure — Commercial Operating System

€8.4M of net-new ARR added in 12 months

A market leader stuck on a revenue plateau. We rebuilt the engine end-to-end — ICP, a multi-segment motion and a partner channel — and the team executed it: net-new ARR climbed €8.4M in twelve months.

+€8.4Mnet-new ARR
12 monthsto impact
Illustrative
Cloud / data-infrastructure SaaS · ~€38M ARR
CRO Shadow

€6.2M recovered from deals that used to slip

Quarter after quarter, six- and seven-figure deals slipped. Fractional steering installed forecast discipline and large-deal governance; €6.2M of revenue that used to slide started landing on time, and forecast accuracy climbed from ~70% to 92%.

+€6.2Mrevenue recovered
70% → 92%forecast accuracy
Illustrative
Logistics / supply-chain SaaS · ~€30M ARR
Commercial Due Diligence

€9M valuation swing flagged before the offer

For a strategic acquirer, the pipeline and GTM audit reclassified €9M of at-risk and over-concentrated revenue — a swing that directly reshaped the offer on the table.

€9Mvalue at risk flagged
1 dealrepriced
Illustrative
Martech / CDP SaaS · ~€22M ARR
Commercial Truth Sprint

€3.1M of phantom pipeline cut in 18 days

The Pipeline Reality Score exposed €3.1M of inflated late-stage deals resting on a single contact. We rebuilt the forecast on real, multi-threaded opportunities — and the board finally trusted it again.

€3.1Mphantom pipeline cut
61/100Pipeline Reality Score
Illustrative
Enterprise cybersecurity SaaS · ~€50M ARR
War Room

A €2.4M flagship deal rescued in 6 weeks

A flagship expansion had stalled in procurement. A six-week war room rebuilt the business case and multithreaded to the CFO. The €2.4M deal signed before the quarter closed.

€2.4Mdeal rescued
6 weeksto signature
Illustrative
Fintech / payments · ~€32M ARR
Restructure — Commercial Operating System

Sales cycle -22%, win rate +9 pts in two quarters

We installed a full commercial operating system: ICP and segmentation, one qualification framework, a repeatable playbook and a weekly cadence. Six AEs ramped on the same motion and deals stopped stalling mid-funnel.

-22%sales-cycle length
+9 ptswin rate
Illustrative
Cybersecurity SaaS · ~€18M ARR
Commercial Truth Sprint

€2.1M of forecast fiction surfaced in 15 days

The Pipeline Reality Score came back at 58/100. Three marquee deals rested on single-threaded champions with no economic buyer; reclassifying them cut the defensible forecast from €5.4M to €3.3M — and handed the board a five-action plan to rebuild it on solid ground.

58/100Pipeline Reality Score
€5.4M→€3.3Mforecast corrected
Illustrative
DevTools / infrastructure SaaS · ~€9M ARR
CRO Shadow

Forecast variance from ±35% to ±12%

A fractional revenue-steering engagement: weekly pipeline-reality alerts, monthly forecast calibration and large-deal reviews under the company's own brand. Leadership finally trusted the number — and net-new logos grew 18%.

±35%→±12%forecast variance
+18%net-new logos
Illustrative
Industrial IoT / hardware-enabled SaaS · ~€25M ARR
Commercial Due Diligence

€4M of inflated pipeline flagged before the deal closed

For a private-equity acquirer, we stress-tested the target's pipeline and go-to-market. We surfaced €4M of over-stated pipeline and a heavy revenue-concentration risk — material inputs that reshaped the valuation conversation.

€4Mpipeline risk flagged
1 buyervaluation protected
Illustrative
HR / WorkTech SaaS · ~€14M ARR
War Room

€1.3M of stalled enterprise deals closed in-quarter

Two strategic deals had gone dark. A focused war room — multithreading into economic buyers, mutual action plans and a tight close sequence — brought both back. They signed before quarter-end.

€1.3Mdeals recovered
2/2closed in-quarter
Illustrative
HealthTech SaaS · ~€6M ARR · Series A
Advisory

First two quota-carriers ramped in under 90 days

Comp and org design for a founder hiring their first sales team: a quota model, territory split and an onboarding path. The first two reps hit full ramp in under a quarter.

<90 daystime-to-ramp
2 hiresfirst sales team